Usher to Perform in 2024 Super Bowl Midtime Show
Following Rihanna's return to live performances in 2023, Usher will perform in the 2024 Super Bowl Halftime Show presented by Apple Music, during the game which will take place February 11, 2024.
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| Usher (Photo: Evan Agostini/invision/ap) |
The iconic Atlanta singer will perform at Allegiant Stadium in Las Vegas, the first time a major game has been held in the city.
Apple Music's Super Bowl Halftime Show is the Most Anticipated Music Event
"It has been the honor of a lifetime to finally include the Super Bowl show from my wish list. I can't wait to present to the world a show they've never seen from me before," Usher said in a statement.
"Thank you to the fans and everyone who made this opportunity happen. See you soon," he said as reported by Billboard.
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Usher has 18 top 10 songs on the Hot 100 in his career, including nine No. 1 songs, with songs like "U Got It Bad," "Yes!" feat Lil Jon and Ludacris, "My Boo" with Alicia Keys and "OMG" feat. will.i.am., which will certainly increase speculation surrounding who might come out as a special guest with him. She also has four No. 1 albums on the Billboard 200 throughout her career.
"Usher is an icon whose music has left an indelible mark on the cultural landscape throughout his career, and we are excited to feature him headline this year's Apple Music Super Bowl Halftime Show," Seth Dudowsky, head of music for the NFL, said in a statement.
"We look forward to working with Usher, Roc Nation, and Apple Music to bring another Halftime Show for fans to go down in the history books."
This year will mark the fifth year of partnership between the NFL and Roc Nation to produce the Halftime Show after a deal was reached in 2019. The partnership resulted in half-time shows by Shakira and Jennifer Lopez (2020), The Weeknd (2021), hip-hop shows hosted by Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar (2022), and Rihanna (2023).
"Usher is the greatest artist and showman. Since her debut at the age of 15, she has charted her unique path. Beyond his impeccable singing and incredible choreography, Usher showed his soul," JAY-Z said in a statement.
"His incredible journey has propelled him to one of the grandest stages in the world. I can't wait to see the magic."
It also marks the second year the half-time show will be presented by Apple Music, after a decade of sponsorship by Pepsi. Rihanna's 2023 appearance — in which the superstar revealed she's pregnant with her second child with A$AP Rocky — is the most-watched halftime show of all time.
"Apple Music's Super Bowl Halftime Show is one of the most anticipated music events of the year and we're excited to bring this legendary show to fans around the world in Spatial Audio, along with many exclusive videos, interviews, playlists, and more on Apple Music," said Apple's vice president of Apple Music,
Apple TV+, sports, and Beats Oliver Schusser in a statement.
"We were incredibly proud of what we were able to accomplish together with the NFL and Roc Nation last year and now with the incredibly talented Usher set to take to the stage, we're looking forward to another incredible Halftime Show from one of the best shows in the world. top-performing time."
The show will be produced by DPS, executive produced by Roc Nation and Jesse Collins, and will be directed by Hamish Hamilton.