Michael Jackson's jacket in the Pepsi ad sold
A black-and-white leather jacket worn by Michael Jackson in a 1984 Pepsi ad sold at auction in London for $306,000.
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| A Propstore employee adjusts Michael Jackson's custom-made leather jacket from a 1984 Pepsi New Generation commercial. On the left is George Michael's La Rocka Jacket from the music video for "I Knew You Were Waiting (For Me)." (Photo: Andrew Matthews/PA Images via Getty Images ) |
The auction held by Propstore auctioneers on Friday (10/11) was held among the relics of Amy Winehouse, George Michael, The Beatles, David Bowie, and Elvis.
Michael Jackson's jacket becomes the most expensive item sold at auction
Michael Jackson wore the jacket as part of the Pepsi New Generation ad series. The commercial aired in 1984 and featured Michael Jackson dancing on stage against a backdrop of flames.
The sold price of this jacket is below the previous prediction which was in the range of US $ 488 thousand. However, this jacket remains the most expensive item sold in the auction.
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This jacket became the umpteenth item from Michael Jackson to sell at auction. Previously, there were crystal-sprinkled gloves that Michael Jackson wore on the Victory tour in 1984 and sold for $190,000.
In addition, Kim Kardashian 2019 spent US $ 65 thousand to be able to buy a jacket from Michael Jackson's Thriller video as a Christmas gift for the North West.
Meanwhile, along with the auction of Michael Jackson's jacket in the Pepsi ad, there is also an auction of George Michael's leather jacket and denim.
The jacket worn in the video I Knew You Were Waiting (for Me) with Aretha Franklin sold for US $ 115 thousand, higher than the previous estimate of US $ 73 thousand.
In addition, the tidal haircut worn by Amy Winehouse while filming the You Know I'm No Good video sold for US $ 23 thousand.
The Beatles' Yellow Submarine limited edition jukebox and Angus Young's guitar from AC/DC have yet to be sold.
The success of this auction shows that the relics of the legendary musician are still in demand by fans.