The Marvel's Lowest Earnings in History
The debut of The Marvels was not so encouraging. This is because the revenue generated did not experience a significant increase or could even be said to be the lowest income of The Marvels in history.
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| Brie Larson stars at Carol Danvers aka Captain Marvel in Marvel Studios’ “The Marvels.” (Photo: Disney) |
Quoted from CNBC, the Marvel Cinematic Universe (MCU) made US $ 47 million this weekend.
It Took an Uphill Fight for Disney to Attract Audiences to Theaters
The film was previously predicted to gross $75 million to $80 million. But the prediction missed to US $ 60 million $ 65 million.
Comscore media analyst Paul Dergarabedian revealed this is the lowest number for the MCU.
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"This film will probably be influential during the Thanksgiving holiday and could reflect the success of the film at the box office," he explained.
Although critics were not very enthusiastic about The Marvels and gave the film a score of 62% on Rotten Tomatoes, audiences were more receptive with a score of 85%.
However, Disney still has an uphill battle to attract audiences to theaters for its 33rd MCU film.